—global brand revolution for E.ON SE
E.ON embraces change as a strategic promise to improve people’s life. Transformation is more than a buzzword, transformation is at the very core of the brand that moves from a functional conventional energy provider to an emotional solutions provider. Being authentic and distinctive while being the driver of change is key in order to stay relevant. And this is why the brand design is always moving forward, never static with every touchpoint capturing a moment of that dynamic motion.
Creative Direction @ MetaDesign AG
A unique and responsive design system of strong visual assets provides the perfect approach for customized interactions with every customer in every market utilizing bold and confident messages and an open ear for the people's needs.