—brand identity concept for MAIAMI hand-knitted luxury products

Maike knits woollen design pieces in appreciation of the handmade. Vogue knows and is enthusiastic about her take on traditional craft. With MAIAMI she connects traditional craftmanship with the individuality of high-fashion and care for the best product possible. Thus she creates meaningful clothing lines and inspiring individual items.

Senior Art Direction @ KW43 Branddesign/GREY

The origin, the traditional knitting we know from our grandmother, utilizes its own language: knitting charts, a script of its own, legible by initiates only. This script with its own letters and symbols is the basis MAIAMI’s flexible branding.

The visiual language is a reference to both worlds, yesterdays traditional craft and tomorrows fashion statement.
Photography © MAIAMI

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